Why RSS is good for you
RSS as a Competative Analysis Tool. Track your competition and find out what bloggers are saying about them, and you.
This is a follow up to RSS for the insanely busy executive. An executive summary about what RSS is, and why you should care. Which I recommend if you are not familiar with RSS, or how to set it up.
On a personal note; since I've started surfing with RSS I am far more efficient in keeping up-to-date about what is going on in the business/technical areas I am interested in. It is a valuable tool for filtering the over-abundance of information that is the internet.